There are parts of the analysis, concerning the regulation of the sexual instinct, which seem odd out of context, or perhaps even passe. It became the paradigmatic model for the organisation of capitalism for some decades thereafter. Gramsci wanted to know just how much Americanisation was penetrating European production methods, and its associated cultures, and how much it was related to European fascism. He argued first that Fordism was possible to implement in the US chiefly inasmuch as the US lacked the "vast army of parasites", that is classes with no economic function, the unproductive landed gentry, clerics and middle classes, who still predominated in parts of Europe. The US had benefited from a rationalisation of its demographic composition, the prolonged psycho-physical adaptation of masses of people to urban living, so that it was possible to introduce Fordism without provoking moral, romantic opposition from significant sectors of the population. In Europe, the still acuminous weapons of the old order - the appeal to craft rights, for instance - could be wielded against industrialism.

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Notes on Americanism and Fordism Arianna Bove Gramsci on the question offers valuable insights in what will later be the object of sociological research under the name of Taylorisation. This presented itself as one of the major problems in outlining new forms of critique as well as political action which require a deeper understanding of the roots of the hegemonic achievements of the ruling class.

Since the shift from capital labour conflicts towards a sort of image of social solidarity, surplus-value production ceased to be put under question and became the starting point for the resolution of power conflicts within productive relations. In other words, the idea of a working class co-operating with its masters towards the maximisation of profit and the consequent redistribution of such surplus value had become the core concern of modern economic policy, as Gramsci described it in his section, and it arguably still remains the root of the unquestionability of capitalism as a mode of production.

Taylorism and rationalisation The principles of scientific management , F. Taylor His is a productivist philosophy, and a mechanistic vision of human physiology. Lenin approved of it in as long as the rationalist-objectivism was separated from the capitalist motive. They shared a scientific vision of productivity as a neutral instrument to maximise efficiency.

The scientific organisation of production equals a scientific organisation of society. Petri anarchic ordinovista approved of it in Capital no longer circulates in the hands of producers and managers. Taylorisation aims at re-rationalising capitalist production and eliminating political and financial speculativism. What does it represent? Passive revolution or internal counter-discourse?

Revitalisation of capitalism in economic replacing productivity in the hands of producers rather than bureaucracy and speculation and moral terms creating a cementing ideology internal to the factory.

It is neopuritanism that aims to counterbalance the tendencies to waste. Gramsci sees Fordism as the capitalist response to the objective development of the productive forces. He rejects its application on socialism in so far as it separates the executive from the management, the particular consciousness of single tasks of the executors from the general consciousness of the sense, meaning towards which each task tends of the co-ordinator, rationaliser, manager.

To this view he opposes that of the collective worker. The key is to view the unity of technical development and the ruling class interests as a transitory historical phase of industrial development.

The basic revolutionary problem then and only due to this can become the major theoretical and practical preoccupation. This is contra both Bucharin and mechanism and reformist evolutionism. Once the organic crisis of capitalism is taken for granted, then the preoccupation is to translate the objective structural possibilities at the level of subjectivity through a conscious acquisition, and then to make these possibilities actual and objective through political organisation.


Americanism and Fordism

Overview[ edit ] Fordism is "the eponymous manufacturing system designed to spew out standardized, low-cost goods and afford its workers decent enough wages to buy them. His assembly line was revolutionary though not original as it had previously been used at slaughterhouses. His most original contribution to the modern world was breaking down complex tasks into simpler ones, with the help of specialised tools. His real accomplishment was recognizing the potential by breaking it all down into its components, only to build it back up again in a more effective and productive combination, thereby producing an optimum method for the real world. Hence, common workers could buy their own cars. The Ford Motor Company was one of several hundred small automobile manufacturers that emerged between and That led to massive consumption.







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