JEFF SCHEWE THE DIGITAL PRINT PDF

Jeff Schewe Jeff Schewe graduated from Rochester Institute of Technology with two degrees in photography and followed this up with a 25 year professional award winning career in photography during which time he was one of the first to use digital services and was an alpha tester of Photoshop 2. It was during which time he got to know the core Adobe graphics team of Knoll and Hamburg. Later he developed his own digital photography product company with Bruce Fraser, Pixel Genius. Because unlike many technical books where you get the feeling that the author has had to do their own research in order to make sure everything fits together and inevitably gets some things wrong and fails to describe the things they got right particularly well Jeff has this stuff ingrained in his DNA. He could probably have dictated this book ad lib as he juggles four mac pros and a Epson ! It starts by explaining what a digital negative is the output bits that your camera creates - RAW and explains each aspect, ISO, bit depth, colour space, noise, speed, ETTR expose to the right.

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Or maybe having a lab make the occasional print. Some people, regardless of how sophisticated their equipment, are satisfied placing their images on-line, or maybe having a lab make an occasional print. Since the beginning of photography some years ago the photographic print has been the end goal of the photographic process. Some regard the process of print making as simple — attach the printer, read the relevant manuals, and press the PRINT bottom.

If only it were so. It it fair to say, that just as many musicians hear the piece of music in their minds before they sit down to play, many photographer visualize what the final print will look like when they are taking the shot.

What the framing will be, the cropping, the tonalities and all the other adjustments and manipulations of the tools and processes that will be needed to produce the final print that says when wants to be said. So — how does one learn how to become a fine printer in the digital era? Jeff also knows many of the programmers and program managers at Adobe on a personal basis.

Finally, Jeff has been involved with Photoshop, Camera Raw and Lightroom from the earliest days and has an eidetic memory when it comes to what feature appeared where and when. Scary sometimes. In other words, if Jeff says something about how these programs work, you can take it to the bank. Jeff is also an ex-commercial photographer and now an avid amateur and educator.

Printing also includes a myriad of choices, including which printer and ink set to purchase, what papers to use, and how to set everything up properly so that what you see on your screen and what end up on paper are as close as possible. What do you want the final print to look like? What colours or tonalities do you want the print to have that best express what the image is about? And most important of all — what are the steps needed to actualize your vision for the final print?

There are of course other fine programs for image processing and printing, but these are the ones that Jeff has chosen to concentrate on and these are the ones that he knows best.

Of course these are also the programs that have the largest market-share. Print presentation materials and strategies are also covered. In short, this is about as comprehensive a book as one could want about the science, art and technique of photographic printing, using the mainstream hardware and software tools that are available in It is the new how-to bible for printers and should be on every photographers book shelf and on every printers work table. Kevin Raber interviews Jeff in May, Disclaimers 1: The author of this book, Jeff Schewe, is both a personal friend and a business colleague.

Michael Reichmann.

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The Digital Print: Preparing Images in Lightroom and Photoshop for Printing

Shelves: photography Ansel Adams wrote a series of technical books that are classics for film photographers. Anyone who has studied these books knows that a master photographer produces amazing images through implementation of extensive and detailed knowledge coupled with vast experience. The books are not easy reading and I liken them to a high level graduate course. Jeff Schewe Ansel Adams wrote a series of technical books that are classics for film photographers.

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The Digital Print: Preparing Images in Lightroom and Photoshop for Printing

In it, renowned photographer, educator, and author Jeff Schewe presents targeted chapters on digital printing from Lightroom and Photoshop and shares his expert techniques for optimal output and fine-art reproduction. A companion to The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop, this book teaches you how to take your already perfected images and optimize them for the highest quality final printing. Jeff teaches you about printer types and principles of color management so you get the results you expect. He also shares his strategies on proofing, sharpening, resolution, black-and-white conversion, and workflow, as well as on identifying the attributes that define a perfect print. Learn techniques for optimizing your images for printing Discover how color management can work for you instead of against you Develop an eye for the perfected print Read more Collapse About the author JEFF SCHEWE is an award-winning professional advertising photographer and digital imaging pioneer. Read more.

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Jeff Schewe on Making a Digital Print

Or maybe having a lab make the occasional print. Some people, regardless of how sophisticated their equipment, are satisfied placing their images on-line, or maybe having a lab make an occasional print. Since the beginning of photography some years ago the photographic print has been the end goal of the photographic process. Some regard the process of print making as simple — attach the printer, read the relevant manuals, and press the PRINT bottom. If only it were so. It it fair to say, that just as many musicians hear the piece of music in their minds before they sit down to play, many photographer visualize what the final print will look like when they are taking the shot. What the framing will be, the cropping, the tonalities and all the other adjustments and manipulations of the tools and processes that will be needed to produce the final print that says when wants to be said.

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