We communicate daily and never think about our hands until we stand up. Body language is more than half the message so how you use your hands is important. And gestures are a vital part of the message. Consider this: Have you ever seen an enthusiastic person stand at attention as they share their exciting news?
|Published (Last):||18 December 2008|
|PDF File Size:||18.91 Mb|
|ePub File Size:||17.13 Mb|
|Price:||Free* [*Free Regsitration Required]|
The world of personal branding is surrounded by critics and competition that standing out from a crowd of millions requires memorable and impactful presentations. Get that competitive advantage as Diane teaches how you can improve your speaking and presentation skills with strategies like voice projection, building trust, and speaking in a language that the listener can hear and process. Diane tells people how to give knockout presentations. Diane, welcome to our show. Thank you for having me.
Why does everyone need to give a knockout presentation? In fact, your success depends on how well you present yourself, your message and your value to the marketplace.
I often tell people that speaking is the new competitive advantage. Would you like to know why? Why is it? Years ago, you could delegate this skill to someone else. Now people want to hear from you because you are the brand. We are in a world of personal branding. What separates you from the pack is your presentation. Because of the increase in competition, the commoditization and the peripheral branding world, we all need to be better and better. Him just selling the hamburger was so endearing.
You have to be able to present yourself on social media. People are going to research us on social media. The way we present ourselves, the way we present our opinions, the way we present our downtime matters. A big part of that is energy. Let me tell you what my pet peeve with speaking is. What is it? My background is an electrical engineer.
I was forced because I wanted a degree, to listen to these college professors that were as smart as anything and as boring as much as they were smart, talking to the chalkboard, doing this and that. Now my personal standards are if you expect me to listen to you, make it easy for me to hear from you. Your success depends on how well you present yourself, your message, and your value to the marketplace.
Did you hear this study about we have a one-second attention span shorter than a goldfish? You have to have engaging content. I was at the grocery store picking out what I needed for dinner while I was in the presence of this person. I experimented with my own short attention span.
I was watching a video. I tend to fast forward. Every time I started to switch this video would change. It kept my attention. I started looking at the timing. It was about every four seconds that I was going to fast forward except they did it for me by switching the content. Small business owners with heart making a difference in the world, making an impact, what can they do to improve the speaking and presentation skills that are critical to making that connection?
Getting trust for someone to want to do business. You mentioned the keyword connection. A lot of times people are not making a connection. Nobody cares. In terms of building trust, they have to know who you are. Every audience is thinking about three things subliminally.
Who are you? Do I like you and trust you? Number two, who are you to tell me? In other words, what are your credentials?
The keywords are connection and engagement. No one wants to lecture because we had too much of that in school. They make a connection. The buzz word of the day is authenticity. Sometimes authenticity is sharing on a deeper level, not like sharing what you ate for lunch and all those things that we think we need to project for or sharing how many degrees we have.
It was an eye-opener for me. In , my sister died. I put that on Facebook. People can relate to it. You heard it from Diane, authenticity but designed to humanize ourselves. We want to know that our personalities mesh. We like the style. We like the communication. Style is a big part of it. You are an executive speaking coach. What is that? I work with executives, leaders, director to the C-Suite although I have worked with entrepreneurs as well.
I take them through a program to help them get to that next level. I help them get to the next level so that their communication is consistent. Their visual, vocal and verbal communication are all giving off the same message. Give me an example of how someone may not have that executive presence. I do think about how we come in, do we own the room or do we slink into a corner? It makes a difference. You mentioned something about lecturing. Another way is the way you comport yourself.
As you said when you walk into a room, do you own the room or does the room own you? How do you take a seat at the table? How do you ground your energy? How do you connect? All of those things are factors that are important. I often tell people there are at least two voices. One is conversation and this is my conversational voice. There is a presentation voice that hits the back of the wall. You do need to push it a little bit more than normal.
What are other common speaking mishaps that you see in entrepreneurs and business owners? They care about their own self-interests. When I work with people, I take them through a process that I call listener-centered communication. We do a deep dive into the minds of those listeners.
What do they care about? They start with a hook, a grabber, a headline that talks to their interest and grabs their attention. You build from there. A big mistake is talking about your products and services, nobody cares. They care about an outcome. They care about their problems. We want to be other focused. Put ourselves in the other person, figure out what the result is and speak their language. You need to tone it down. Come to their level. Enter their world.
How does our audience find you? They can go to my website, DiResta. What is one thing that you want to leave our audience with?
DiResta Communication Inc. Know Yourself, know your Audience, and know your Message. Effective speakers are made. But finding quality people can be tough. Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free!
Set Your Audience on Fire: How to Give a Knockout Presentation with Diane DiResta
The world of personal branding is surrounded by critics and competition that standing out from a crowd of millions requires memorable and impactful presentations. Get that competitive advantage as Diane teaches how you can improve your speaking and presentation skills with strategies like voice projection, building trust, and speaking in a language that the listener can hear and process. Diane tells people how to give knockout presentations. Diane, welcome to our show. Thank you for having me. Why does everyone need to give a knockout presentation? In fact, your success depends on how well you present yourself, your message and your value to the marketplace.